Claudio Cutuli was born in Calabria in to a family that boasts at least five generation sof dyers and weavers. So well established is the Cutuli name in the fashion sector, it is found in top Italian, European and Asian boutiques.
After secondary school, Claudio immediately began working in the family business, which he has run for the past twenty-five years, uprooting and transferrint in to Umbria, the green heart of Italy, as much out of love of nature as for logistical considerations.
He is driven by an unbridled passion for his work, so much so that he considers himself bound, as if by an umblical cord, to every aspect of the world of fashion. He does not consider himself a designer, but an aesthete, a lover of beauty and beautiful things.
He has enriched the family tradition with his own personal research and great experience: studies, travels to distant lands, where he discovered new materials and fresh sources of inspiration.
His shawls, wraps and scarves shun all that is mass-produced, not out of snobbery, but because they are created to last.
The collection is founded on his personal creative vision, who favour fine fabrics like hemp, linen, bamboo, silk, wool and cashmere exclusively hand-woven on ancient family looms and dyed using carefully selected premium rawmaterials of plants, animal and mineral origin.
For almost two hundred years, natural dyeing techniques have been the forte of the family's artisanal textile company and natural colour, as Cutuli himself says, is synonymous with life, passion and joy, but above all it is the foundamental element thanks to which we can still dream.
His collections are the product of meticulous research and sum up his experiences in their original creativity and ability to convey emotions, overcoming the fickle diktats of fashion and never losing authentic influence of his Mediterranean roots.
With a tight grip on reality, the present day company combines the wealt of tradition with modern technology, and it is with this philosophy that in january 2007 Claudio Cutuli will for the first time ver unveil a niche collection at Pitti Uomo, consisting of scarves in cashmere dyed using natural methods and the age-old mixtures used by his forefathers.